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Modern Graphic Design: Trends and Purpose

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What is the concept of graphic design?

Graphic design can be described as a field of human activity that lies at the crossroads of several directions, first and foremost, the visual arts, communication and psychology. Basically, graphic designers carry out the task of communicating with others by means of graphic (visual) elements such as images of different style and complexity, types and lines, illustrations, shapes and sizes, colors and shades, lines and curves, etc. All of these elements of visual perception convey the message, so it makes it functional. Therefore, we can say that graphic designers are artists who mostly apply their talents not to pure art but to communication and purposeful art.

Modern graphic design broadly covers all areas of human life that deal with visual communication, from books and posters to advanced mobile applications or 3D animation. Let's look at the trends in which graphic designers can express their creativity in order to solve problems and meet needs, and graphic design has emerged recently in the field of marketing.

Graphic Design Trends:

Nowadays, graphic design is an incredibly broad field of application of artistic talent. In particular, it includes:

1. Editorial design

2. Illustration

3. Visual identity (logo and branding) design

4. Icons and pictograms

5. Typography

6. Interface graphics and elements

7. Print advertisements

8. Large print items such as posters and billboards

9. Signature signs

10. Packaging

Hence, it is easily seen that modern designers in this field have multiple options to apply their talents. In all the mentioned directions, the primary purpose of graphic design is to serve a specific purpose or even a group of them through the means and techniques of art in all its ages and ever-evolving stages.


Graphic design in modern life full of digital devices has become more technical.

"A designer's life is a life of fighting. Fighting ugliness. Just like a doctor fights disease. For us, visual disease is what we have, and what we are trying to do is treat it in one way or another with determination," said the famous Italian designer, Massimo Vignelli.